McWilliams Ink is a full-service, creative marketing agency for the aftermarket automotive community. We focus on creating interesting, engaging and educational content that converts your audience from followers to customers and your marketing dollars into profit. We are not here to take your money and waste your time. Our people are car people and we take our clients needs very seriously.

You speak car.

Your customers speak car.

We speak car.

There are many different dialogues of car in the aftermarket world and we speak them all.

We’ve taken on a broad range of clients and projects, and we never work with two of the same type clients at the same time, so we are not competing against ourselves and wasting our clients marketing dollars.

Our services range from:

Social Media
We are not cheap and inexperienced social media managers who share memes and trademarked material just to get a few likes and irrelevant followers. It takes more than knowledge of social media platforms and Photoshop to create social media that is effective and engaging.

We create engaging and educational content in the form of images, videos and captions for Facebook, Instagram, Twitter, YouTube, and Pinterest social media channels. Our strategies increase brand recognition, brand loyalty, and, most importantly, SALES.

We also provide full-service social media management, which includes:

Giveaways: free swag goes a long way from time to time.

Message Triage: you’re busy… you don’t have time to respond to 50 people a day asking for free product.

Relationship Building/Collaborations: social media influencers can be great or they can be a total waste of money. We can make them profitable on your behalf.

Community Management: Not responding to comments, questions, tags, or negativity can hurt your reputation online quickly.

Email Newsletters: We write captivating, magnetic emails for existing email lists. Don’t have one? We can create, optimize, and manage your email marketing campaigns.

Copywriting: As a marketing agency, we do a lot of copywriting. This is the kind of content that is meant to connect your audience to a product or service in a way that builds desire for what you’re selling and loyalty to you in the process, whether its for a magazine ad, radio spot, landing or sales page, product description or another kind of advertisement.

Sponsorship Management: In the aftermarket automotive space, there’s a lot of sponsorship going on. We can help with policy development, relationship building, and oversight of your sponsees.

Knowledge Bases: Knowledge bases are places where information is easily accessible to your audience. Most often, your website is a knowledge base. We write technical information, frequently asked questions pages, blogs, and other search engine optimized content that makes your website a valuable resource to your customers.

Editing: If you have documentation or other materials that need to be revised for grammar, content, or style, we’re here to help. From product listings to creating and editing a knowledge base, we have tools and talent to help you get your message across correctly.

If you have questions or would like more information about working with us, please contact us!

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McWilliams Ink

McWilliams Ink

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