If you’re an auto parts retailer you probably already know the value of good auto parts SEO companies.
Find an auto parts SEO company with experience in the aftermarket industry
It’s important to find an auto parts SEO company that understands the unique demands in the automotive aftermarket. Our industry is unique because of the fitment requirement for most of our products. Consumers search for aftermarket products based on whether it will fit their vehicle, so it’s important that your SEO company understands how aftermarket consumers look for products.
Our list of auto parts SEO companies below will help you get first page rankings for the important aftermarket industry keywords and automotive part numbers. You can feel confident choosing an auto SEO company partner from this list and start increasing your sales online.
How to evaluate auto parts SEO companies
Look our our list of automotive SEO companies because they all have strategies specifically tailored to the aftermarket automotive industry (but ask them to confirm!). Whether you have a small line of exclusive automotive products, or your website sells tens of thousands of auto parts, or you’re a manufacturer wanting to build brand awareness, these companies know how to grow your web traffic. That, in turn, will increase your online sales.
Important auto parts SEO services to know
Any company you consider hiring should be able to provide these important auto parts SEO services:
- Automotive enthusiast topics and auto parts research.
- The ability to optimize websites for artificial intelligence (AI).
- Knowledge of schema and ability to create it for your site.
- Familiarity with an automotive ecommerce platform specializing in auto parts.
- SEO strategies for different automotive market segments (off-road, racing, Euro, etc.).
- Ability to interpret Google’s page experience and Core Web Vitals, and how it affects organic rankings.
- Technical or content website audits.
- Conversion rate optimization strategies.
- Auto parts SEO content writing for products or blogs.
- External and internal linking and backlink profile analysis.
- Metadata, headline and title tag optimization.
- Regular SEO reporting.
Trying to manage a small, niche parts website is a challenge. With a small ecommerce site, it’s often difficult to compete with larger or more established parts and accessories websites. These SEO companies can help you be more competitive against larger sites.
On the other hand, trying to manage a large ecommerce website with thousands of SKUs is time consuming. It’s important that you select an SEO company that understands the challenges of thousands of automotive products and hundreds of product categories. With larger sites you may need SEO campaigns to prioritize important product categories. Or, you may need to prioritize part numbers or SKUs because automotive consumers that are ready to buy have determined a specific auto part they need. Improving rankings for automotive product categories or part numbers will increase your site traffic.
Auto parts digital marketing companies and conversion rate optimization (CRO) services
These companies can help improve your website’s conversion rate and help get you an increase in sales. With a better website conversion rate, you will make more money with the same number of website visitors so it’s a great way to improve sales and profits. Conversion rate optimization with search engine marketing campaigns are a great combination.
Local SEO for auto parts retail stores
You may have a local auto parts store, or independent service repair business and you need to be visible for a local market. Local SEO is much different than national SEO.
These SEO companies have experience helping local auto parts businesses with their SEO. Important things to consider with a local SEO campaign include visibility on mobile devices for local search, listed hours and a physical address on your website, visibility on Google Maps and more.
Reviews are also important for local auto parts stores, including reviews on Google, Yelp or even independent reviews here on AutomotiveAftermarket.org!
Local parts stores should be sure to have a current Google Business Profile listing, along with schema to aid in local search visibility. A website should have name, address and phone, or what is known as “NAP.” This ties into local search visibility when someone finds your site and wants to know if you’re open and where you’re located.
SEO for a B2B audience including auto technicians
Today, auto techs are almost exclusively using the internet to find parts. If they have a car in the shop they need to find a part quickly and accurately so the car can be repaired, billed, and sent out the door. In order to be visible for a B2B audience like automobile technicians, effective SEO campaigns are very important.
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Below you will find companies that are experts in automotive aftermarket SEO campaigns. Each company listing has more information including links to a company’s website, phone number, hours and more.
Frequently asked questions on auto parts SEO service
Q: What is automotive search engine optimization (SEO)?
A: Automotive search engine optimization (SEO) is a marketing technique to optimize websites for the specific requirements of the automotive aftermarket. This includes search patterns used by consumers looking for automotive parts or accessories. Search patterns used for automotive parts typically include fitment information, which can include things like vehicle model, vehicle make, model year, powertrain or bed length.
Q: What should auto parts SEO services include?
A: Auto parts SEO service should include strategies specifically designed for automotive aftermarket products and the specific ways consumers search for those products.
Q: What is SEO in automotive?
A: SEO in automotive uses search engine optimization techniques on websites that sell parts and accessories. SEO in automotive is not limited to car dealership websites. The goal with search engine optimization is to match search queries to information, and increase sales or brand awareness. SEO in automotive has a focus on things unique to the automotive industry, such as fitment using vehicle make, vehicle model and vehicle model year.
Q: Do auto parts SEO companies need to be specialized?
A: Yes, auto parts SEO companies need to be specialized because of the automotive industry’s unique requirement for auto parts fitment.
Q: What is the best company for SEO services?
A: Companies offering the best auto SEO service in the aftermarket are listed below on this page.