How to get into SEMA, SEMA 2021 dates and other questions answered
The 2020 SEMA Show was cancelled due to the coronavirus/COVID-19 pandemic. The 2021 SEMA Show is Tuesday, Nov. 2 to Friday, Nov. 5, 2021 in Las Vegas, Nevada.
Even though this website is not affiliated with SEMA or the SEMA Show, we can answer your questions on how to get into the SEMA Show.
- You must work in the specialty equipment aftermarket
- The show is not open to the general public
- You must provide documentation of employment
- You don’t have to be a member of SEMA
Getting into the SEMA Show is a common question each fall, around the first week of November. The SEMA Show is a trade-only show. It is only for attendees that work in the trade. It’s not open to the general public.
To get into SEMA, you must work in the specialty equipment industry and you need documentation that proves you’re in the industry. This is required if you register online or in person at the SEMA Show.
The SEMA Show is not open to the general public and is a trade-only event. Attendees must be qualified and employed within the automotive aftermarket industry in order to be eligible to receive their registration badge and gain access to the exhibit hall.
You don’t need to be a member of the SEMA trade association to attend the SEMA Show.
Where is the 2021 SEMA Show this year?
Each year the SEMA Show is in Las Vegas at the Las Vegas Convention Center, where it has been held each year since 1977. The lone exception to that of course, was 2020. The SEMA show was scheduled to start on Tuesday, November 3, 2020, and end on Friday, November 6, 2020. While the show was officially scheduled from November 3 through 6, there were a number of events originally scheduled for Monday, November 2 as well.
What are SEMA ticket prices? What do SEMA tickets cost?
These are common questions. SEMA ticket prices don’t exist, there aren’t “tickets” to enter the show. As a trade show, qualified attendees must register and pay the registration fee. Qualified registrants receive credentials, not tickets. Tickets are sold to the public for SEMA Ignited, which was also cancelled. You may see SEMA Ignited referred to online as “SEMA car show Las Vegas.” Scroll down for information on SEMA Ignited 2021.
Online registration for the 2020 SEMA Show was priced at $40 USD up until Friday, October 9, 2020. After October 9th, early registration access was scheduled to close and the price per person to register for the SEMA Show was to increase to $90 USD. These registration fees are to gain access to an attendee badge. A badge provides access to both AAPEX and the SEMA Show for the full duration of each show.
Non-exhibiting manufacturers must pay a registration fee of $200 to attend the show.
Is SEMA open to the public? Can anyone go to the SEMA Show?
These are common questions, is SEMA open to the public? Can anyone go? No it is not open to the public, it is a trade show only for qualified attendees who work in the specialty equipment industry.
To register for the SEMA Show 2021 you need to provide the proof of employment in the aftermarket industry. This documentation includes a business card, tax registration certificate or business registration, business license, a business photo ID, or a recent paycheck stub.
If using a business card or a business photo ID, the company name and address must match the information in your registration. It also must include your job title.
This is all required in order to prove your business or your employer is a current and actual automotive aftermarket business. That’s why proof starts with business registration, business certificate or tax ID. Next, you must prove you’re either the current business owner or you’re currently employed by that business.
If your business license shows you’re the business owner, great. That is an accepted method. If you’re employed by a business, you have to provide a business card or a paycheck stub, or a business photo ID, that includes your name and the name of the company. Note that everything has to match the name of the company you are registering under.
You also have to provide a current email address. SEMA prefers a company email address. Also note that all documents you provide must be in English.
One benefit of registering for the SEMA Show is that once you are registered, future years are much simpler. If you registered and got approved for a previous SEMA Show and you haven’t changed companies, or contact information such as your telephone number, address or email address, you might not need to show proof that you work in the automotive aftermarket industry again.
You don’t qualify to attend the SEMA Show if you’re unemployed, retired, a car club member or simply a car enthusiast. Companies such as accounting firms, freight providers, non-automotive graphics companies, exhibition industry service companies, insurance agents, law firms, modeling agents/agencies, packaging companies, printers, non-automotive software companies and travel agencies also don’t qualify to attend the show.
SEMA Ignited 2021 tickets
Anyone not qualified to attend the show is invited to buy tickets to SEMA Ignited 2021, the official SEMA Show after-party where SEMA Show vehicles and excitement are featured Friday night after the show closes. SEMA Ignited 2021 is Friday, November 5, 2021 starting at 3:00pm and ending at 10:00 pm. Tickets are $20 for the public, registered SEMA Show attendees and exhibitors are admitted for free.
What should I look forward to seeing at the 2021 SEMA Show?
The SEMA Show is the premier automotive aftermarket industry event. All of the biggest names in the industry attend. There will be countless booths set up, presentations and demonstrations happening, and more contacts to meet than you can imagine. To put it simply, if you are looking to grow your business within the automotive aftermarket industry, you need to be at the 2021 SEMA Show. We’ll publish a floor plan for the 2021 show when it is available. For a full floor plan of the cancelled 2020 show, please check out this link.
For a list of 2019 SEMA Spotlight Exhibitors, visit this link. We’ll publish a list of 2021 exhibitors when it is available.
Sections organize the show. These include the Westgate Hotel (directly north of the exhibit halls), North Hall, the Central Hall, the South Hall Upper, the South Hall Lower, and the Performance Pavilion. The pavilion is outdoors next to the South Hall Upper/Lower. Below you will find some brief highlights as to what you can expect to find in each of these areas:
- First-Time exhibitors & Featured Exhibitors
- Collision Repair & Refinish
- Mobile Electronics & Technology
- Restyling & Car Care Accessories
- Tools & Equipment
- Racing & Performance
- Hot Rod Alley
- Restoration Marketplace
South Hall Upper
- Business Services
- First-Time & Featured Exhibitors
- Powersports & Utility Vehicles
- Truck, SUVs, & Off-Road
South Hall Lower
- Global Tire Expo
- Wheels & Accessories
- FIrst-TIme & Featured Exhibitors
2021 SEMA Show dates and exhibit hours
- Tuesday, November 2, 2021 9:00 am to 5:00 pm
- Wednesday, November 3, 2021 9:00 am to 5:00 pm
- Thursday, November 4, 2021 9:00 am to 5:00 pm
- Friday, November 5, 2021 9:00 am to 4:00 pm
- Thursday, October 28, 8:00 am -5:00 pm for exhibitors only
- Friday, October 29, 8:00 am -5:00 pm for exhibitors only
- Saturday, October 30, 8:00 am -5:00 pm for exhibitors only
- Sunday, October 31, 8:00 am -5:00 pm
- Monday, November 1, 7:30 am – 5:00 pm
- Tuesday, November 2, 7:00 am – 5:00 pm
- Wednesday, November 3, 7:30 am – 5:00 pm
- Thursday, November 4, 7:30 am – 5:00 pm
- Friday, November 5, 7:30 am – 2:00 pm