How to get into SEMA, SEMA 2021 dates and other questions answered

sema show 2019The 2021 SEMA Show is scheduled for Tuesday, Nov. 2 to Friday, Nov. 5, 2021 in Las Vegas. We can answer your questions on how to get into the SEMA Show.

  • You must work in the specialty equipment aftermarket. The show isn’t open to the general public
  • You must provide documentation of employment in the industry
  • You don’t have to be a member of SEMA
2021 SEMA Show map
CLICK TO ENLARGE: Here is a 2021 SEMA Show layout showing the multiple halls at the Las Vegas Convention Center.

Getting into the SEMA Show is a common question each fall, around the first week of November. The SEMA Show is a trade-only show. It is only for attendees that work in the trade. It’s not open to the general public.

To get into SEMA, you must work in the specialty equipment industry and you need documentation that proves you’re in the industry. This is required if you register online or in person at the SEMA Show.

The SEMA Show is not open to the general public and is a trade-only event. Attendees must be qualified and employed within the automotive aftermarket industry in order to be eligible to receive their registration badge and gain access to the exhibit hall.

You don’t need to be a member of the SEMA trade association to attend the SEMA Show.

Note: this website is not affiliated with SEMA or the SEMA Show, for additional questions you need to contact SEMA directly.

Where is the 2021 SEMA Show this year?

2021 SEMA ShowEach year the SEMA Show is in Las Vegas at the Las Vegas Convention Center, where it has been held each year since 1977. The lone exception to that of course, was 2020, when it was cancelled. The SEMA show was scheduled to start on Tuesday, November 3, 2020, and end on Friday, November 6, 2020.

What are SEMA ticket prices? What do SEMA tickets cost?

These are common questions. SEMA ticket prices don’t exist, because there aren’t “tickets” to enter the show. As a trade show, qualified attendees must register and pay the registration fee. Qualified registrants receive credentials, not tickets.

Tickets are sold to the public for SEMA Ignited, which is outside of the SEMA Show. You may see SEMA Ignited referred to online as “SEMA car show Las Vegas.” Scroll down for information on SEMA Ignited 2021.

Online registration for the 2020 SEMA Show was priced at $40 USD up until Friday, October 9, 2020. After October 9th, early registration access was scheduled to close and the price per person to register for the SEMA Show was to increase to $90 USD. These registration fees are to gain access to an attendee badge. A badge provides access to both AAPEX and the SEMA Show for the full duration of each show.

Non-exhibiting manufacturers must pay a registration fee of $200 to attend the show.

Is SEMA open to the public? Can anyone go to the SEMA Show?

These are common questions, is SEMA open to the public? Can anyone go? No it is not open to the public, it is a trade show only for qualified attendees who work in the specialty equipment industry.

SEMA registration

To register for the SEMA Show 2021 you need to provide the proof of employment in the aftermarket industry. This documentation includes a business card, tax registration certificate or business registration, business license, a business photo ID, or a recent paycheck stub.

If using a business card or a business photo ID, the company name and address must match the information in your registration. It also must include your job title.

This is all required in order to prove your business or your employer is a current and actual automotive aftermarket business. That’s why proof starts with business registration, business certificate or tax ID. Next, you must prove you’re either the current business owner or you’re currently employed by that business.

If your business license shows you’re the business owner, great. That is an accepted method. If you’re employed by a business, you have to provide a business card or a paycheck stub, or a business photo ID, that includes your name and the name of the company. Note that everything has to match the name of the company you are registering under.

You also have to provide a current email address. SEMA prefers a company email address. Also note that all documents you provide must be in English.

Attendee qualifications

One benefit of registering for the SEMA Show is that once you are registered, future years are much simpler. If you registered and got approved for a previous SEMA Show and you haven’t changed companies, or contact information such as your telephone number, address or email address, you might not need to show proof that you work in the automotive aftermarket industry again.

You don’t qualify to attend the SEMA Show if you’re unemployed, retired, a car club member or simply a car enthusiast. Companies such as accounting firms, freight providers, non-automotive graphics companies, exhibition industry service companies, insurance agents, law firms, modeling agents/agencies, packaging companies, printers, non-automotive software companies and travel agencies also don’t qualify to attend the show.

If you have questions you can contact the SEMA Show staff directly at (909) 396-0289.

SEMA Ignited 2021 tickets

Anyone not qualified to attend the show is invited to buy tickets to SEMA Ignited 2021, the official SEMA Show after-party where SEMA Show vehicles and excitement are featured Friday night after the show closes. SEMA Ignited 2021 is Friday, November 5, 2021 starting at 3:00pm and ending at 10:00 pm. Tickets are $20 for the public, registered SEMA Show attendees and exhibitors are admitted for free.

For more information on registering for and attending this year’s SEMA Show visit SEMAShow.com. To purchase 2021 SEMA Ignited tickets visit www.semaignited.com.

What should I look forward to seeing at the 2021 SEMA Show?

The SEMA Show is the premier automotive aftermarket industry event. Many of the biggest names in the industry attend. There will be about 1500 exhibitor booth, presentations and demonstrations happening, and many contacts to meet. To put it simply, if you are looking to grow your business within the automotive aftermarket industry, you should consider attending the 2021 SEMA Show. For a full floor plan of the 2021 show, please check out this link.

For a list of 2021 SEMA Spotlight Exhibitors, visit this link..

Sections organize the show. These include the new West Hall across Paradise Avenue from the main convention center, North Hall, the Central Hall, the South Hall Upper and the South Hall Lower. Below you will find some brief highlights as to what you can expect to find in each of these areas:

West Hall (new)

  • Trucks, SUVs and off-road
  • Powersports and UTVs
  • Restyling and car care accessories
  • SEMA Overland Experience

North Hall

  • Business Services
  • Mobile Electronics & Technology
  • Any spillover from the West Hall and Central Hall

Central Hall

  • Racing & Performance
  • Hot Rod Alley
  • Restoration Marketplace

South Hall Upper

  • Tools & equipment
  • Collision repair & refinishing

South Hall Lower

  • Global Tire Expo
  • Wheels & Accessories

Skybridge (between Central and South Halls)

  • New products showcase

2021 SEMA Show hours and dates

SEMA exhibit hours:

  • Tuesday, November 2, 2021 9:00 am to 5:00 pm
  • Wednesday, November 3, 2021 9:00 am to 5:00 pm
  • Thursday, November 4, 2021 9:00 am to 5:00 pm
  • Friday, November 5, 2021 9:00 am to 4:00 pm

SEMA registration hours:

  • Thursday, October 28, 8:00 am -5:00 pm for exhibitors only
  • Friday, October 29, 8:00 am -5:00 pm for exhibitors only
  • Saturday, October 30, 8:00 am -5:00 pm for exhibitors only
  • Sunday, October 31, 8:00 am -5:00 pm for exhibitors only
  • Monday, November 1, 7:30 am – 5:00 pm
  • Tuesday, November 2, 7:00 am – 5:00 pm
  • Wednesday, November 3, 7:30 am – 5:00 pm
  • Thursday, November 4, 7:30 am – 5:00 pm
  • Friday, November 5, 7:30 am – 2:00 pm

Future dates for the SEMA Show

  • SEMA Show 2022: November 1-4
  • SEMA Show 2023: October 31-November 3
  • SEMA Show 2024: November 5-8
  • SEMA Show 2025: November 4-7
  • SEMA Show 2026: November 3-6
Please note this website is not an official representative of SEMA. “Specialty Equipment Market Association,” “SEMA” and other names of SEMA services or SEMA events are trademarks and/or service marks owned by the Specialty Equipment Market Association. This website is not affiliated with SEMA or SEMA Ignited. For more information on registering for the SEMA Show or attending SEMA Ignited, you must click on the links proved.

Leave a Reply

  1. Richard Williams

    Hello,
    I work for the Golden Gate bridge in San Francisco and I was wondering if I would be able to register and go to the show. We build our own vehicles in house and would like to see new products

    1. Auto aftermarket editorial staffListing Owner

      Hi Richard, thanks for your SEMA Show question. You would need to contact SEMA Show management for that. Call them at (909) 396-0289.

  2. Randy Lindemann

    I work for the auto industry can I bring a spouse and teen if they are not in the industry?

    1. Auto aftermarket editorial staffListing Owner

      Hi Randy, thanks for stopping by. According to SEMAShow.com you’re able to bring a legal spouse, but you can’t register other guests. When you register you can add a spouse on the registration summary page by clicking on “ADD SPOUSE.” When you register, SEMA requires you to also upload documents to prove your marital status. Under these requirements your teen wouldn’t be allowed to attend. You can get more details by calling SEMA Show management at (909) 396-0289.

  3. John ferrara

    Hi there. I’ve registered but have not received a verification email. We’ve been attending for many years. Could someone contact me? A*****3@yahoo.com. Thanks in advance

    1. Auto aftermarket editorial staffListing Owner

      Hi John, thanks for leaving a comment. You would need to contact SEMA Show management for that. Call them at (909) 396-0289. We have hidden your email address so you don’t start receiving spam emails.

  4. Hubert Francois

    I’m bighue225 I’m a strong follower of sema and want to continue with Sema and I wanted to be a production member of the show’s

  5. Mathew Sokos

    do you have to have a website to register

  6. Miguel

    Hi, I’m trying to get tickets but no one has them if you can help that would be awesome thank you.

    1. Auto aftermarket editorial staffListing Owner

      Hi Miguel, there are no “tickets” to the SEMA Show, you would need to register if you qualify to attend and pay a fee. You can go to this link to see if you qualify to attend the SEMA Show:
      https://www.compusystems.com/servlet/AttendeeRegControlServlet
      That page lists documents you need to provide with your registration.

  7. Jesse Leon Guerrero

    I am a US Air Force Vehicle Maintenance Shop Superintendent, working on Multiple Specialized Equipment how do I register a few of my my Mechanics to attend this years Show?