“How to get into SEMA 2020?” answered
Even though this website is not affiliated with SEMA or the SEMA Show, we can answer your questions on getting into the SEMA Show:
- You must work in the specialty equipment aftermarket
- Not open to the general public
- You must provide documentation of employment
- You don’t have to be a member of SEMA
Getting into the SEMA Show is a common question each fall, around the first week of November. The SEMA Show is a trade-only show. It is only for attendees that work in the trade. It’s not open to the general public.
To get into SEMA, you must work in the specialty equipment industry and you need documentation that proves you’re in the industry. This is required if you register online or in person at the SEMA Show.
The SEMA Show is not open to the general public and is a trade-only event. Attendees must be qualified and employed within the automotive aftermarket industry in order to be eligible to receive their registration badge and gain access to the exhibit hall.
You don’t need to be a member of the SEMA trade association to attend the SEMA Show.
Where Is the 2020 SEMA Show?
The SEMA show in 2020 will be located in the Las Vegas Convention Center in Las Vegas Nevada. The SEMA show begins on Tuesday, November 3, 2020, and ends on Friday, November 6, 2020. While the show is officially running from November 3 through 6, there are a number of events happening on Monday, November 2 as well. This is prior to the official kickoff of the 2020 SEMA Show.
Is the 2020 SEMA Show cancelled due to covid-19 or the coronavirus?
The show is not cancelled. SEMA is planning to hold the show as planned.
What are SEMA 2020 ticket prices? What does it cost to attend the 2020 SEMA Show?
These are common questions. SEMA 2020 ticket prices don’t exist, there aren’t “tickets” to enter the show. As a trade show, you must register and pay the registration fee. Qualified registrants receive credentials, not tickets. There are tickets available to SEMA Ignited 2020, which is open to the public. You may see SEMA Ignited 2020 referred to online as “SEMA car show Las Vegas 2020.” Scroll down for information on SEMA Ignited 2020.
Online registration for the 2020 SEMA Show is priced at $40 USD up until Friday, October 9, 2020. After October 9th, early registration access closes and the price per person to register for the SEMA Show increases to $90 USD. These registration fees are to gain access to an attendee badge. A badge provides access to both AAPEX and the SEMA Show for the full duration of each show.
Non-exhibiting manufacturers must pay a registration fee of $200 to attend the show.
Is SEMA open to the public? Can anyone go to the SEMA Show?
These are common questions, is SEMA open to the public? Can anyone go? No it is not open to the public, it is a trade show only for qualified attendees who work in the specialty equipment industry.
To register for the SEMA Show you need to provide the proof of employment in the aftermarket industry. This documentation includes a business card, tax registration certificate or business registration, business license, a business photo ID, or a recent paycheck stub.
If using a business card or a business photo ID, the company name and address must match the information in your registration. It also must include your job title.
This is all required in order to prove your business or your employer is a current and actual automotive aftermarket business. That’s why proof starts with business registration, business certificate or tax ID. Next, you must prove you’re either the current business owner or you’re currently employed by that business.
If your business license shows you’re the business owner, great. That is an accepted method. If you’re employed by a business, you have to provide a business card or a paycheck stub, or a business photo ID, that includes your name and the name of the company. Note that everything has to match the name of the company you are registering under.
You also have to provide a current email address. SEMA prefers a company email address. Also note that all documents you provide must be in English.
One benefit of registering for the SEMA Show is that once you are registered, future years are much simpler. If you registered and got approved for a previous SEMA Show and you haven’t changed companies, or contact information such as your telephone number, address or email address, you might not need to show proof that you work in the automotive aftermarket industry again.
You don’t qualify to attend the SEMA Show if you’re unemployed, retired, a car club member or simply a car enthusiast. Companies such as accounting firms, freight providers, non-automotive graphics companies, exhibition industry service companies, insurance agents, law firms, modeling agents/agencies, packaging companies, printers, non-automotive software companies and travel agencies also don’t qualify to attend the show.
Anyone not qualified to attend the show is invited to buy tickets to SEMA Ignited 2020, the official SEMA Show after-party where SEMA Show vehicles and excitement are featured Friday night after the show closes. SEMA Ignited 2020 is Friday, November 6, 2020 starting at 3:00pm and ending at 10:00 pm. Tickets are $20.
What should I look forward to seeing at the 2020 SEMA Show?
The SEMA Show is the premier automotive aftermarket industry event. All of the biggest names in the industry attend. There will be countless booths set up, presentations and demonstrations happening, and more contacts to meet than you can imagine. To put it simply, if you are looking to grow your business within the automotive aftermarket industry, you need to be at the 2020 SEMA Show. For a full floor plan of the 2019 show, please check out this link.
For a list of 2019 SEMA Spotlight Exhibitors, visit this link. We’ll publish a list of 2020 exhibitors when it is available.
Sections organize the show. These include the Westgate Hotel (directly north of the exhibit halls), North Hall, the Central Hall, the South Hall Upper, the South Hall Lower, and the Performance Pavilion. The pavilion is outdoors next to the South Hall Upper/Lower. Below you will find some brief highlights as to what you can expect to find in each of these areas:
- First-Time exhibitors & Featured Exhibitors
- Collision Repair & Refinish
- Mobile Electronics & Technology
- Restyling & Car Care Accessories
- Tools & Equipment
- Racing & Performance
- Hot Rod Alley
- First-Time & Featured Exhibitors
- Restoration Marketplace
South Hall Upper
- Business Services
- First-Time & Featured Exhibitors
- Powersports & Utility Vehicles
- Truck, SUVs, & Off-Road
- New Products Showcase
South Hall Lower
- Global Tire Expo
- Wheels & Accessories
Performance Pavilion (Outdoors)
- First-Time & Featured Exhibitors
2020 SEMA Show dates and exhibit hours
- Tuesday, November 3, 2020 9:00 am to 5:00 pm
- Wednesday, November 4, 2020 9:00 am to 5:00 pm
- Thursday, November 5, 2020 9:00 am to 5:00 pm
- Friday, November 6, 2020 9:00 am to 4:00 pm
- Thursday, October 29, 8:00 am -5:00 pm for exhibitors only
- Friday, October 30, 8:00 am -5:00 pm for exhibitors only
- Saturday, October 31, 8:00 am -5:00 pm for exhibitors only
- Sunday, November 1, 8:00 am -5:00 pm
- Monday, November 2, 7:30 am – 5:00 pm
- Tuesday, November 3, 7:00 am – 5:00 pm
- Wednesday, November 4, 7:30 am – 5:00 pm
- Thursday, November 5, 7:30 am – 5:00 pm
- Friday, November 6, 7:30 am – 2:00 pm