“How to get into SEMA?” answered
- You must work in the specialty equipment aftermarket
- Not open to the general public
- You must provide documentation of employment
- You don’t have to be a member of SEMA
Getting into the SEMA Show is a common question each fall, around the first week of November. The SEMA Show is a trade-only show, reserved for attendees working in the trade only. It’s not open to the general public.
In order to get into SEMA, you must work in the specialty equipment industry and you’ll need to provide documentation that proves you’re in the industry, either if registering online or in person at the SEMA Show.
You don’t need to be a member of SEMA to attend the SEMA Show.
To register for the SEMA Show you need to provide the proof of employment in the aftermarket industry. This documentation may include a business card, tax registration certificate or business registration, business license, a business photo ID, or a recent paycheck stub.
If using a business card or a business photo ID, the company name and address has to match the information in your registration, and has to include your job title.
This is all required in order to prove your business or your employer is a current and actual automotive aftermarket business. That’s why proof starts with business registration, business certificate or tax ID is accepted. Next, you need to prove you’re either the current business owner or you’re currently employed by that business.
If your business license shows you’re the business owner, that is accepted. If you’re employed by a business, you have to provide a business card or a paycheck stub, or a business photo ID, that includes your name and the name of the company. Note that everything has to match the name of the company you are registering under.
You’ll also have to provide a current email address. SEMA prefers a company email address. Also note that all documents you provide must be in English.
One benefit of registering for the SEMA Show is that once you are registered, future years are much simpler. If you registered and got approved for a previous SEMA Show and you haven’t changed companies, or contact information such as your telephone number, address or email address, you might not need to show proof that you work in the automotive aftermarket industry again.
If you are unemployed, retired, a car club member or simply a car enthusiast you don’t qualify to attend the SEMA Show. Companies such as accounting firms, freight providers, non-automotive graphics companies, exhibition industry service companies, insurance agents, law firms, modeling agents/agencies, packaging companies, printers, non-automotive software companies and travel agencies also don’t qualify to attend the show. Anyone not qualified to attend the show are invited to attend SEMA Ignited, the official SEMA Show after-party where SEMA Show vehicles and excitement are featured Friday night after the show closes.