Automotive direct mail lists, sometimes known as “DMV mailing lists,” are available in the aftermarket, to reach vehicle owners for marketing purposes. Some of the most common types of vehicle owner lists that are available include: BMW, Audi or Mercedes-Benz owners Ford car or truck owners Chevrolet car or truck owners Honda, Acura, Toyota or…

What Is ACES and PIES Data? ACES and PIES are industry-standard data formats. ACES (Aftermarket Catalog Exchange Standard) is used to manage and exchange automotive application (fitment) data. PIES (Product Information Exchange Standard) is used to manage and exchange product (part number) data. In this article we will be looking into the two leading industry…