Automotive direct mail lists, sometimes known as “DMV mailing lists,” are available in the aftermarket, to reach vehicle owners for marketing purposes. Some of the most common types of vehicle owner lists that are available include: BMW, Audi or Mercedes-Benz owners Ford car or truck owners Chevrolet car or truck owners Honda, Acura, Toyota or…

In this article we will be looking into the two leading industry standards for data formatting in the automotive aftermarket industry. These two standards of course being ACES and PIES. The ACES and PIES data standards were created by the Auto Care Association, formerly known as the Automotive Aftermarket Industry Association, or AAIA. These data…