“How to get into SEMA?” answered You must work in the specialty equipment aftermarket Not open to the general public You must provide documentation of employment You don’t have to be a member of SEMA Getting into the SEMA Show is a common question each fall, around the first week of November. The SEMA Show…

Total U.S. aftermarket size The U.S. automotive aftermarket is a $287 billion industry (2017) with a compound annual growth rate of 3.6% projected through 2020. The entire aftermarket, including medium and heavy-duty vehicles, is projected at $381 billion in 2017 and is projected to reach $421.2 billion in 2020.* It includes 535,000 individual businesses consisting…

Many trade associations represent the US, Canada, Mexico, Australia and other counties in the global automotive aftermarket. These trade associations include: The Auto Care Association The Auto Care Association represents the auto care industry—a 50-state network of more than 500,000 independent manufacturers, distributors, parts stores and repair shops offering quality, choice and innovation for vehicle…

Automotive direct mail lists, sometimes known as “DMV mailing lists,” are available in the aftermarket, to reach vehicle owners for marketing purposes. Some of the most common types of vehicle owner lists that are available include: BMW, Audi or Mercedes-Benz owners Ford car or truck owners Chevrolet car or truck owners Honda, Acura, Toyota or…